Give your brand the best Christmas present ever!

We are all familiar with hitting the refresh button on our screens to give us the latest version of simply anything and everything. In this seasonal post our guest author, David Kightley (aka the Old Sage), gives us a timely reminder to include a close and often forgotten friend on this year’s yuletide shopping list.

We all love opening our presents on the big day, so why not give your business or organisation’s brand the present of a refresh to ensure that your valued clients or members see the latest version of how you would like your business offering to be portrayed as we go into 2024.

When did you last review your brand?

Maybe your brand has been left off the list for too long? We normally recommend that you review your brand and its message every 3 to 5 years. Sometimes, it’s only the smallest of incremental change that is needed to make a significant improvement and keep your brand ‘current’ and ready for the future. Occasionally, a major overhaul is required especially if your business is considering cross-channel marketing (social media etc.) or new target markets.

A brand refresh is not just for Christmas!

Now seems a very good time to make up for those years of neglect and, if nothing else, you won’t feel the need to make any New Year’s Resolutions. All it takes is to make a seasonal greetings call to your favourite graphic design studio in Essex here in the county town of Chelmsford. At DSD, our eponymous owner Dan Summers will be refreshed after the break and ready on 01245 890238 to reciprocate your good wishes and spruce-up your brand for 2024 and the next few years too!

Read more about reviewing your brand here.

David Kightley

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