If you are looking for fresh new ideas with an innovative and really thoughtful approach to graphic design, contact us today to see how we can help
How we work...
The graphic design process at Dan Summers Design (DSD)
By designing an overall theme, normally in the form of a logo design and brand suite, with a view to projecting the distinctive character and undoubted quality of your business or organisation.
Great design is extremely important to help achieve product differentiation in today's crowded market place and the quality of its creative output could ultimately be linked directly to a business’s success. At DSD, we aim to make the graphic design process as enjoyable and productive as possible for all clients irrespective of size and budget.
The All-Important Design Brief and Initial Design Work
All projects at DSD commence with a detailed brief taken either at an initial meeting or via an in-depth email. This is the most important part of the design process as it provides us with essential background information regarding your business or organisation, your products or services and your company ethos or to put it more simply the ‘nuts and bolts’ about your business! That gives us a clear idea of what style of design is required to identify and promote your business image and key marketing message.
As soon as the brief has been taken, we will confirm our cost quotations to you by email, and start the process of designing your artwork. Our initial designs are mostly computer generated and sent to you by email in a format that is easy for you to review and evaluate. In most instances we will supply two or three variations on a theme and many clients work on a ‘pick ‘n’ mix’ basis when choosing their preferred elements.
Review and Revisions of Initial Designs and Final Design Artwork Output
Once the initial designs have been sent we will ask for your opinion of our proposals. Usually, a pattern emerges and one or two items will be worked on further by refining certain elements such as colour and typography. By this time the style and appearance of our designs to fulfil the brief will normally have been agreed, but if it’s thought that the design is still not right for final execution further new ideas will be created. The process of refining and reviewing will continue until you’re happy with the final design.
Thereafter, a single set of final revisions will have been allowed for in your initial quotation, with any other changes after that being charged pro rata at our hourly rate for the job.
Once your preferred designs have been signed off, they will be made up to professional print or media specifications and supplied via email. As standard, the most common file types are .eps .ai .pdf .jpeg .png and .tiff plus any software-specific files such as Adobe InDesign.
Once payment is made at the end of the project, you will receive full copyright for the artwork together with a Brand Guidelines document for ease of execution and consistency in producing and policing the applications of your new brand.
Testimonials to our Graphic Design Work and Commitment to our Clients
If you are delighted with our work, please tell your friends and business contacts about us. If you are not satisfied, tell us and we’ll do everything possible to put things right.
If you like us…then please let us know. We'd love to showcase your final artwork in the portfolio sections of this website and with pride on our social media pages with a link to your website. Your new brand may well feature on our Wall of Pride display in our studio to inspire others who follow in your footsteps.