If you are looking for fresh new ideas with an innovative and really thoughtful approach to graphic design, contact us today to see how we can help

How we work...

The graphic design process at Dan Summers Design (DSD)

By designing an overall theme, normally in the form of a logo design and brand suite, with a view to projecting the distinctive character and undoubted quality of your business or organisation.

Great design is extremely important to help achieve product differentiation in today's crowded market place and the quality of its creative output could ultimately be linked directly to a business’s success. At DSD, we aim to make the graphic design process as enjoyable and productive as possible for all clients irrespective of size and budget.

The All-Important Design Brief and Initial Design Work

All projects at DSD commence with a detailed brief taken either at an initial meeting or via an in-depth email. This is the most important part of the design process as it provides us with essential background information regarding your business or organisation, your products or services and your company ethos or to put it more simply the ‘nuts and bolts’ about your business! That gives us a clear idea of what style of design is required to identify and promote your business image and key marketing message.

As soon as the brief has been taken, we will confirm our cost quotations to you by email, and start the process of designing your artwork. Our initial designs are mostly computer generated and sent to you by email in a format that is easy for you to review and evaluate. In most instances we will supply two or three variations on a theme and many clients work on a ‘pick ‘n’ mix’ basis when choosing their preferred elements.

Review and Revisions of Initial Designs and Final Design Artwork Output

Once the initial designs have been sent we will ask for your opinion of our proposals. Usually, a pattern emerges and one or two items will be worked on further by refining certain elements such as colour and typography. By this time the style and appearance of our designs to fulfil the brief will normally have been agreed, but if it’s thought that the design is still not right for final execution further new ideas will be created. The process of refining and reviewing will continue until you’re happy with the final design.

Thereafter, a single set of final revisions will have been allowed for in your initial quotation, with any other changes after that being charged pro rata at our hourly rate for the job.

Once your preferred designs have been signed off, they will be made up to professional print or media specifications and supplied via email. As standard, the most common file types are .eps .ai .pdf .jpeg .png and .tiff plus any software-specific files such as Adobe InDesign.

Once payment is made at the end of the project, you will receive full copyright for the artwork together with a Brand Guidelines document for ease of execution and consistency in producing and policing the applications of your new brand.

Testimonials to our Graphic Design Work and Commitment to our Clients

If you are delighted with our work, please tell your friends and business contacts about us. If you are not satisfied, tell us and we’ll do everything possible to put things right.

If you like us…then please let us know. We'd love to showcase your final artwork in the portfolio sections of this website and with pride on our social media pages with a link to your website. Your new brand may well feature on our Wall of Pride display in our studio to inspire others who follow in your footsteps.

Key To Full Logo 2018 NO STRAP

Joanna Ranson

Owner - JR First Aid Training

DSD Essex is a company who I would highly recommend, fantastic and professional service from start to finish. Dan had produced the logo for my business and now designed my business cards and leaflets. I wasn’t sure where to start with any design but with Dan’s ideas we got there and I’m really happy with the end results. Thank you.


Paul Wells

Owner - Mystic Tapir

DSD provide the highest level of service. They are professional and friendly and always understand what I require.
I have worked on many projects with them and am always extremely happy with the final design. They would always be the first company I recommend for all of your design requirements.


Will Good

Business Development Manager - Sassi Lift Systems

We have been working closely with Dan for 5 years now. From inception to final design, I cannot recommend Dan highly enough. Honest and hard working, he always delivers on time and with great results. We started our journey initially with updating the Branding and have since moved onto 2x Product Guides, Full Website Refresh, Full Marketing Literature and numerous Adverts. Its safe to say Dan knows what we want before we do.


Adam Mack

Owner - WildKard UK

Having researched and spoken with several designers before choosing DSD, I was looking for the reassurance that the designer not only understood my ideas and was on the same wave length, but was also enthusiastic, professional and thorough. The designs that Dan produced were fantastic, they completely encapsulated the exact style and design that I was looking for in my brand. Dan is professional, talented and with a wonderful ability to interpret the design brief and produce high quality work. I would highly recommend DSD!


Paul Robinson

Author - Paul Robinson Hypothyroidism Recovery

Dan designed a logo, other branding material for me, as well as a set of pages for a new website. Dan is talented, creative, fast and importantly very easy to work with. Being flexible and easy to work with is critical but Dan is also able to be definite and clear about a design if he is sure it is the right thing to do. I was really pleased with the end result and will definitely contract Dan again when I have more work for him. I won't be looking for anyone else. Great work!


Claire Rich

Owner - Claire Rich

Having had a really bad experience with a previous Designer, Dan reassured me when I met him that he would restore my faith in Designers. Well he certainly did that. He is a real Expert at what he does and his service is professional and reliable. Dan really knows how to translate a brief you give him into a design that is top class. I would not hesitate to recommend his services to anyone. It is a truly enjoyable experience working with Dan.


Stephen Fowell

Owner - Lycian Events

Taking our original logo, DSD has carried forward our brand image utilising the original concept, producing a robust brand for all our extensive signage and publicity material. Dan is a pleasure to work with and has a fantastic turn around time and is able to cope with urgent issues.

As a company we will continue to work with DSD and currently he is designing a number of new brand ideas as we continue to expand into other markets. We cannot recommend DSD highly enough.


Jennifer Ragbir

Owner - DEO Beauty Products

Fantastic service from Dan as always. He has a real understanding of what we require and the turnaround for the work is second to none. We work with Dan on a regular basis and I just couldn’t recommend him enough. Dan is very creative with his ideas, works very efficiently and his communication is excellent. 5 stars all the way!


Rosie Richardson

Owner - Rosie's Retreat

Dan Summers Design provides a seamless service. My logo was designed and sent back to me within a week of me sending the brief. Dan answered all of my questions promptly and has the creative versatility to cover brands across many different industries. I will definitely be using Dan again when I come to develop my materials further. Thank you!

Improve Position

Michael Hutton

Director - Improve Position Ltd

We are always impressed with the quality of design work at DSD. We have used them a number of times and Dan is fantastic - both his work and his helpful communication. Looking forward to working with him many more times over the coming years.


Adam Stokes

Owner - Miramar Cars

Dan just gets it. I gave him the brief, explained my passion and he came up with a logo and brand which encapsulates everything I asked. Great creative thinker and comes highly recommended - Thanks Dan


Emma Mcloughlin

Business Development Manager - Regal Kitchens

We have been working closely with Dan for about 4 years, he helped us re-brand as well as making sure we have a continuity with all our advertising, very approachable and understands what customers want to see and what the companies want to put out there! 5 stars all the way, always does a brilliant job!


Steven Morris

Director - Morris & Joel Estate Agents

We have been dealing with Dan since we set our business up two years ago. We are absolutely delighted with his refreshing and creative design and the efficiency in producing our marketing material. We would have no hesitation in recommending Dan. Thank you ,we really enjoy working with you!

Key To Full Logo 2018 NO STRAP

Peter Morgan

Director - Key To Mortgages

I had the pleasure of having Dan on board for the design and implementation of my company branding and logo. As a small start up business it's important to have good people around you who very quickly understand what you are trying to achieve and how best to interpret your thoughts and vision. I would highly recommend Dan Summers Design to anyone looking for design work, whether you are a small or large company, established or just at start up stage.


Joanne Cole

Director - Maypole Health

Thank you Dan for everything. From the moment we had our first meeting I knew everything was in safe hands. First class service all the way. Would not hesitate to recommend!


Rebecca Blaker

Owner - Yoga 319

Dan quickly understood my brief and developed a number of great options for my new brand - the whole process from start to finish was seamless and efficient. A pleasure to deal with, highly recommend.

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