design studio
The Power of a Sub-logo…
A good brand has flexibility at its core, with an identifying logo device that can work across multiple platforms and applications. As an extension to this a brand can have sub-brands and sub-logos to help target different market segments with tailored products or services. Apple is a great example of this with it’s sub-brands such…
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Give your brand the best Christmas present ever!
We are all familiar with hitting the refresh button on our screens to give us the latest version of simply anything and everything. In this seasonal post our guest author, David Kightley (aka the Old Sage), gives us a timely reminder to include a close and often forgotten friend on this year’s yuletide shopping list.…
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What are you dreaming about this Christmas…
Everyone is entitled to have a dream at this time of the year irrespective of whether we have a white Christmas or not. In this seasonal post our guest author, David Kightley (aka the Old Sage), shares his long-held pipedream for an artistic extension of our studio setting. Having achieved our ambition of a somewhat…
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Great design is a piece of cake…
Have you ever stopped to think about what a wonderful thing a piece of cake is? Equally, a piece of cake is an age-old English idiom to claim that something can be easily achieved. In this post our guest author, David Kightley (aka the Old Sage), compares the key ingredients required to create both a…
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Studio 3, the story so far…
It’s crazy to think that we’ve already been ‘city-based’ for almost a month! It was way back on August 3rd that I first visited 78 New London Road; soon to become DSD’s new home and third studio in the firm’s 12-year history. The path to moving studios started in early January this year when we…
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DSD by numbers!
Painting by numbers is seen by some as cheating, but to others it’s an artistic process and a godsend that allows relative novices to create a masterpiece! In this post our guest author, David Kightley, paints a picture of how DSD has been built on numbers from its foundation in 2009 right up to the…
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Whatever the shape of the recession we’ll be here for you!
Waves of workers have begun to return to their jobs after those who were unable to carry out business from home were encouraged to head back. It may indeed be a case of off to work we go but not necessarily as we knew it before COVID-19. In this post our guest author, David Kightley,…
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Why working from home is a shedload less stressful!
Even with the easing of restrictions relating to Coronavirus Covid-19, we are advised to stay at home as much as possible. In this post, our guest author David Kightley speculates if for many people working from home, far from being an imposition, it is set to become the new norm? With the aid of innovative…
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Fifty Shades Of Green: If Only!
E L James’ enlightening and possibly liberating novel, Fifty Shades of Grey, extolling the virtues or otherwise of entrepreneur Christian Grey, was a best-seller back in 2012. In this post, our new guest author for 2020, Gerald Dubarts, explores the insignificance of fifty shades of simply any colour, tint or hue in the context of…
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Ten Years: A Million Thanks!
Dan Summers Design, increasingly known as DSD, celebrates its tenth anniversary on 26 October 2019. A decade ago, if somebody had offered us getting on for 250 direct clients in the first ten years we’d have taken that! In this post, our guest author David Kightley (aka the Old Sage) looks back on our journey…
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