colour

First impressions count and in branding colour is the first thing the customer sees. Colours convey emotions and set the tone for what’s to come. The following articles help explain the theory behind colour and its effect on your target audience.

Is it ever okay to deviate from your core logo and colours?

By Dan Summers | 26th September 2019 | 1

Consistency is key when it comes to your logo and elements that make up your corporate identity. Policing your brand and its elements is a full time job and a really helpful graphic designer will provide Brand Guidelines for business owners to follow. But are there instances when its acceptable to deviate from these controlled constraints? Maybe.…

Read More

Top 5 tips to strengthen your brand

By Dan Summers | 3rd September 2019 | 2

1. Create original content There are literally hundreds of websites offering stock images that you can use for your marketing and social media content. From chargeable providers such as iStock Photo (www.istockphoto.com) to free sources like Pexels (www.pexels.com), these give you the peace-of-mind that you are using content that is copyright free. However it also means…

Read More

Why is colour choice so important when designing my business’s corporate identity?

By Dan Summers | 14th April 2019 | 0

The choice of colour is very important when establishing the corporate identity of your business. Each colour in the spectrum relates to a specific emotion or quality of service you can expect to receive and it is important for this interpretation to match the reality of your brand. If the choice of colour does not…

Read More