brand recognition
The Power of Place: Inside the DSD Studio and Why Creative Space Matters
Every great idea starts somewhere. Sometimes it’s on a notepad. Sometimes it’s in a late-night conversation. But more often than not, it’s in a space that makes you feel inspired to think differently. I believe your environment has as much influence on creativity as the tools you use or the people you work with. That’s…
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How to trademark your logo… and why it’s a smart move!
You’ve spent hours working with your designer, tweaking, and obsessing over your logo. It’s more than a pretty mark – it’s the face of your brand, the thing people recognise you by. The last thing you want is someone else copying it, confusing your customers, or worse, claiming it as their own. That’s where trademarking…
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Graphic Designers, create for yourself… not just your clients!
As a graphic designer, it’s easy to get caught in a cycle of back-to-back client projects, revisions, and deadlines. While that work is super important (and often pays those relentless bills), it’s just as crucial to carve out space to create for yourself – without briefs, boundaries, or external expectations. Designing for yourself isn’t just…
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Did they know it only takes one word?
Churchill penned more words than Dickens and Shakespeare combined. In this post our guest author, David Kightley, explains how in graphic design it takes only a single word to create a lasting legacy. That’s quite a claim. Sir Winston Churchill (1874-1965), statesman and wartime British prime minister, produced a staggering volume of words. In addition…
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The Power of a Sub-logo…
A good brand has flexibility at its core, with an identifying logo device that can work across multiple platforms and applications. As an extension to this a brand can have sub-brands and sub-logos to help target different market segments with tailored products or services. Apple is a great example of this with it’s sub-brands such…
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Branding a Ski Resort…
They say business owners never really switch off, something I experienced on a recent skiing trip to Tignes over Christmas. For once however it wasn’t a bad thing! As you may have guessed it involved design, more specifically the branding of Tignes itself. That 80’s vibe… Prior to stepping foot off the plane I was…
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Is brand architecture a myth or magic?
For those of us who scribble down good ideas on the back of an envelope, brand architecture must seem like a foreign language. In this post our guest author, David Kightley, examines the science behind what makes a long-established brand. On the face of it, the perceived complexity of brand architecture justifies why national and…
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My 5 Basic Social Media Design Tips
Setting up social media accounts for your brand can be an exciting experience as you begin to share your content with the world. Amongst the excitement it’s easy to miss simple design elements which can make or break a profile. Here are 5 basic social media design tips to help you on your way… Profile…
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Studio 3, the story so far…
It’s crazy to think that we’ve already been ‘city-based’ for almost a month! It was way back on August 3rd that I first visited 78 New London Road; soon to become DSD’s new home and third studio in the firm’s 12-year history. The path to moving studios started in early January this year when we…
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My Top 5 Sticker Mule Products
I’ve been a huge fan of Sticker Mule products since receiving my first order back in December 2017. Finding a supplier of custom products that you can rely on order after order is a god-send when you’re promoting your business. Sticker Mule’s relentless focus on making the process as quick and as stress-free as possible…
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