logos
Logos are often mistaken for a brand. In reality they are part of a brand, a starting point if you will, for your target audience to easily identify your offering. In these articles we cover the importance of logo design and it’s application within a brand.
Graphic Designers, create for yourself… not just your clients!
As a graphic designer, it’s easy to get caught in a cycle of back-to-back client projects, revisions, and deadlines. While that work is super important (and often pays those relentless bills), it’s just as crucial to carve out space to create for yourself – without briefs, boundaries, or external expectations. Designing for yourself isn’t just…
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Did they know it only takes one word?
Churchill penned more words than Dickens and Shakespeare combined. In this post our guest author, David Kightley, explains how in graphic design it takes only a single word to create a lasting legacy. That’s quite a claim. Sir Winston Churchill (1874-1965), statesman and wartime British prime minister, produced a staggering volume of words. In addition…
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How many resolutions have you kept so far this New Year…
Most of us have rapidly weakened in the past and some of us may have resolved to make none at all! In this post our guest author, David Kightley, considers which of those resolutions are really worth keeping in 2023. The origin of making New Year’s resolutions is thought to have rested some 4,000 years…
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Branding a Ski Resort…
They say business owners never really switch off, something I experienced on a recent skiing trip to Tignes over Christmas. For once however it wasn’t a bad thing! As you may have guessed it involved design, more specifically the branding of Tignes itself. That 80’s vibe… Prior to stepping foot off the plane I was…
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Is brand architecture a myth or magic?
For those of us who scribble down good ideas on the back of an envelope, brand architecture must seem like a foreign language. In this post our guest author, David Kightley, examines the science behind what makes a long-established brand. On the face of it, the perceived complexity of brand architecture justifies why national and…
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Is your logo ready for a digital world?
A great logo has the ability to work across a wide range of applications whilst retaining a consistent message throughout. It’s something that designers strive to build intoany logo design. This required structure can take the form of colours, typefaces or brand elements that you use in a particular way. With so many brands utilising…
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Is it ever okay to deviate from your core logo and colours?
Consistency is key when it comes to your logo and elements that make up your corporate identity. Policing your brand and its elements is a full time job and a really helpful graphic designer will provide Brand Guidelines for business owners to follow. But are there instances when its acceptable to deviate from these controlled constraints? Maybe.…
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Did you know… The story of the DSD logo?
The DSD logo has evolved incrementally in the last ten years. In this article we look back on the history of that evolution – a never ending journey! 2007 – DSR Two years prior to the launch of DSD a similarly styled brand existed in the form of DSR. Dan Summers Racing (DSR) represented our…
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Why should I review my business’s brand?
We have all heard the old saying, “If it ain’t broke, don’t fix it”; meaning if something is working perfectly well, leave it alone. This can be true of many things in life, but when it comes to your company’s corporate identity (logo/brand) it is important to monitor and review your branding to ensure you…
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Who owns the copyright of my new logo or brand?
Copyright is a form of ‘Intellectual Property’ generated through intellectual or creative activity and like all property you can lease it, license it, inherit it, sell it or give it away! Copyright material cannot usually be used without the owner’s permission. Copyright applies to any medium, meaning that you must not reproduce copyright-protected work in…
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