chelmsford
As the county town of Essex, Chelmsford is considered the true hub of the county. Nestled in the London commuter belt with great transport links into the capital, visits to the DSD studio are an absolute breeze. These articles explore what to expect when you visit.
The Power of a Sub-logo…
A good brand has flexibility at its core, with an identifying logo device that can work across multiple platforms and applications. As an extension to this a brand can have sub-brands and sub-logos to help target different market segments with tailored products or services. Apple is a great example of this with it’s sub-brands such…
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Did you know…that Chelmsford is a microbusiness megastar?
Chelmsford has long been acclaimed as the birthplace of radio thanks to the legacy of Marconi. It now looks as though the City has been recognised as a microbusiness megastar. In this post our guest author, David Kightley, examines the data behind this mind-blowing revelation! While Chelmsford has been long been recognised for its thriving…
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What are you dreaming about this Christmas…
Everyone is entitled to have a dream at this time of the year irrespective of whether we have a white Christmas or not. In this seasonal post our guest author, David Kightley (aka the Old Sage), shares his long-held pipedream for an artistic extension of our studio setting. Having achieved our ambition of a somewhat…
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Great design is a piece of cake…
Have you ever stopped to think about what a wonderful thing a piece of cake is? Equally, a piece of cake is an age-old English idiom to claim that something can be easily achieved. In this post our guest author, David Kightley (aka the Old Sage), compares the key ingredients required to create both a…
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Studio 3, the story so far…
It’s crazy to think that we’ve already been ‘city-based’ for almost a month! It was way back on August 3rd that I first visited 78 New London Road; soon to become DSD’s new home and third studio in the firm’s 12-year history. The path to moving studios started in early January this year when we…
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Whatever the shape of the recession we’ll be here for you!
Waves of workers have begun to return to their jobs after those who were unable to carry out business from home were encouraged to head back. It may indeed be a case of off to work we go but not necessarily as we knew it before COVID-19. In this post our guest author, David Kightley,…
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Ten Years: A Million Thanks!
Dan Summers Design, increasingly known as DSD, celebrates its tenth anniversary on 26 October 2019. A decade ago, if somebody had offered us getting on for 250 direct clients in the first ten years we’d have taken that! In this post, our guest author David Kightley (aka the Old Sage) looks back on our journey…
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Top 5 tips to strengthen your brand
1. Create original content There are literally hundreds of websites offering stock images that you can use for your marketing and social media content. From chargeable providers such as iStock Photo (www.istockphoto.com) to free sources like Pexels (www.pexels.com), these give you the peace-of-mind that you are using content that is copyright free. However it also means…
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Did you know… The story of the DSD logo?
The DSD logo has evolved incrementally in the last ten years. In this article we look back on the history of that evolution – a never ending journey! 2007 – DSR Two years prior to the launch of DSD a similarly styled brand existed in the form of DSR. Dan Summers Racing (DSR) represented our…
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Chelmsford: Birthplace of radio? Home of great design!
Welcome to Chelmsford Visitors arriving by road in Chelmsford, the county town of Essex and granted city status in 2012, are currently welcomed by ten brown road signs proudly proclaiming that Chelmsford is the birthplace of radio. Continue into the city centre and a stone’s throw from the Civic Centre is Marconi Plaza with its…
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