If you are looking for fresh new ideas with an innovative and really thoughtful approach to graphic design, contact us today to see how we can help
Welcome to Dan Summers Design (DSD), the home of graphic design services in Essex
Professional logo, brand and corporate identity design solutions
DSD Chelmsford designs desirable and effective logos and brands that stand out from the crowd, work wonders for your business today and stand the test of time. All designed to appeal to your target market and maximise your return on the investment with us. Word of mouth, recommendations and returning clients are vital to our success and we are proud that over 70% of new design business has come from these sources over the past five years. Founded in 2009, we design for Essex and beyond!




The starting point...
Logo design, effective branding and corporate identity
There comes a time when the image of your business needs to be either newly created or simply refreshed. Your brand and corporate identity is the face of your organisation, and is the one thing that is always there to tell the customer what your business is all about even when you are not around!
At DSD, we’ll design a logo that will firstly distinguish you from your competitors and then go on to create a brand that combines your new logo with an assurance to your customers of the service they will receive or the nature of your product; in short a much-sought-after combination of both style and substance.
An effective brand reflects a combination of attributes that gives a business or service concept a distinctive identity and value relative to its competitors, interested parties and customers. It can take the form of a name, logo device and tag line, registered or unregistered Trademark, and also embrace intangible elements such as instantly intuitive connections, which together create a memorable, reassuring and relevant brand image in the eye and mind of the beholder.
What comes next...
Design for stationery suites, brochures, marketing materials and advertising
Even in today’s digital market place, your business cards, letterheads and compliment slips are often one of the first branded marketing materials that your clients and customers might see, and must instantly convey your brand message and company ethos. We create stationery suites that suit all tastes and pockets from economically produced letterheads printed on recycled material to luxury matt-laminate heavyweight material business cards. Digital-only stationery is popular too!
Support your stationery suite items with great marketing materials such as exciting corporate brochures, functional holding devices, enticing presentation folders and flyers that are too good to throw away! We design promotional literature that will both advertise and endorse your company and it services or products you offer in an exciting and engaging way.
Conventional newspaper, magazine and catalogue advertisements still have a role to play in reaching your target audience. Make your brand and products jump out of the page with a DSD designed advert that not only follows your key brand values but builds on them at the same time!
Reaching a wider target audience...
Design for social media, point of sale materials in exhibitions and vehicle graphics
We create specific items such as Google adverts, ‘avatars’ and banners for social media and web specific graphics, and we’ll design your logo or brand to be fully responsive on mobile devices.
Are you thinking of promoting your product or brand instore or at an exhibition, but are unsure about the choice of point of sale materials? We are experienced in designing large-scale posters, display stands, fence banners, teardrop flags and competitively-priced roller banners that will create a complete display or fit a limited exhibition space, either of which you can be justly proud. Complement your presence with DSD-designed corporate workwear and brand merchandise.
Whether you are looking for eye-catching estate agency graphics or a memorable company van; we can design vinyl decals and wraps for your vehicle or corporate fleet. Specifically designed for your target market, we create vehicle liveries that stand the test of time and grime and create a lasting impression.
Graphic Design for Businesses, Charities and Clubs in Essex and beyond!
Have you reviewed or refreshed your logo design in the last 3-5 years? Is your business, charity or club standing out from the competition? Is your corporate identity giving off the right signals to your existing and potential customers and members? Is it reflecting the quality of your product or services? Is your brand design still an inspiration to you?
If any of our favourite five questions are met with an uncertain answer, maybe it’s time to seize the moment and switch to DSD!


























