Design and marketing have forever gone hand-in-hand. This idea is perfectly summed up by American illustrator and author Von Glitschka, “Marketing without design is lifeless and design without marketing is mute”.
These articles cover the art and process of applying your brand and the elements that go with it, into effective marketing that captures your target audience’s attention.
Consistency is key when it comes to your logo and elements that make up your corporate identity. Policing your brand and its elements is a full time job and a really helpful graphic designer will provide Brand Guidelines for business owners to follow. But are there instances when its acceptable to deviate from these controlled constraints? Maybe.…Read More
1. Create original content There are literally hundreds of websites offering stock images that you can use for your marketing and social media content. From chargeable providers such as iStock Photo (www.istockphoto.com) to free sources like Pexels (www.pexels.com), these give you the peace-of-mind that you are using content that is copyright free. However it also means…Read More
Regardless of the market that you operate in brand awareness is vitally important, and the more consistent you are in raising the profile of your brand the stronger and more recognisable it will be to your target audience. Integrating your brand across your marketing materials is also a great way of maximising your original spend…Read More
The choice of colour is very important when establishing the corporate identity of your business. Each colour in the spectrum relates to a specific emotion or quality of service you can expect to receive and it is important for this interpretation to match the reality of your brand. If the choice of colour does not…Read More