Branding
Your is brand is the face of your organisation and can encompass so many messages and values, which means getting it right whether you are a brand new start-up or an established name, is absolutely critical to enabling you to stand out from the crowd and reach your target market.
The following articles cover key areas of the wide topic of branding, from why colour choice is so important to when you should think about reviewing your existing branding.
The Power of a Sub-logo…
A good brand has flexibility at its core, with an identifying logo device that can work across multiple platforms and applications. As an extension to this a brand can have sub-brands and sub-logos to help target different market segments with tailored products or services. Apple is a great example of this with it’s sub-brands such…
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Give your brand the best Christmas present ever!
We are all familiar with hitting the refresh button on our screens to give us the latest version of simply anything and everything. In this seasonal post our guest author, David Kightley (aka the Old Sage), gives us a timely reminder to include a close and often forgotten friend on this year’s yuletide shopping list.…
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How many resolutions have you kept so far this New Year…
Most of us have rapidly weakened in the past and some of us may have resolved to make none at all! In this post our guest author, David Kightley, considers which of those resolutions are really worth keeping in 2023. The origin of making New Year’s resolutions is thought to have rested some 4,000 years…
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Branding a Ski Resort…
They say business owners never really switch off, something I experienced on a recent skiing trip to Tignes over Christmas. For once however it wasn’t a bad thing! As you may have guessed it involved design, more specifically the branding of Tignes itself. That 80’s vibe… Prior to stepping foot off the plane I was…
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Is brand architecture a myth or magic?
For those of us who scribble down good ideas on the back of an envelope, brand architecture must seem like a foreign language. In this post our guest author, David Kightley, examines the science behind what makes a long-established brand. On the face of it, the perceived complexity of brand architecture justifies why national and…
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Great design is a piece of cake…
Have you ever stopped to think about what a wonderful thing a piece of cake is? Equally, a piece of cake is an age-old English idiom to claim that something can be easily achieved. In this post our guest author, David Kightley (aka the Old Sage), compares the key ingredients required to create both a…
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My Top 5 Sticker Mule Products
I’ve been a huge fan of Sticker Mule products since receiving my first order back in December 2017. Finding a supplier of custom products that you can rely on order after order is a god-send when you’re promoting your business. Sticker Mule’s relentless focus on making the process as quick and as stress-free as possible…
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Is your logo ready for a digital world?
A great logo has the ability to work across a wide range of applications whilst retaining a consistent message throughout. It’s something that designers strive to build intoany logo design. This required structure can take the form of colours, typefaces or brand elements that you use in a particular way. With so many brands utilising…
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Fifty Shades Of Green: If Only!
E L James’ enlightening and possibly liberating novel, Fifty Shades of Grey, extolling the virtues or otherwise of entrepreneur Christian Grey, was a best-seller back in 2012. In this post, our new guest author for 2020, Gerald Dubarts, explores the insignificance of fifty shades of simply any colour, tint or hue in the context of…
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Is it ever okay to deviate from your core logo and colours?
Consistency is key when it comes to your logo and elements that make up your corporate identity. Policing your brand and its elements is a full time job and a really helpful graphic designer will provide Brand Guidelines for business owners to follow. But are there instances when its acceptable to deviate from these controlled constraints? Maybe.…
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