Branding
Your is brand is the face of your organisation and can encompass so many messages and values, which means getting it right whether you are a brand new start-up or an established name, is absolutely critical to enabling you to stand out from the crowd and reach your target market.
The following articles cover key areas of the wide topic of branding, from why colour choice is so important to when you should think about reviewing your existing branding.
How to trademark your logo… and why it’s a smart move!
You’ve spent hours working with your designer, tweaking, and obsessing over your logo. It’s more than a pretty mark – it’s the face of your brand, the thing people recognise you by. The last thing you want is someone else copying it, confusing your customers, or worse, claiming it as their own. That’s where trademarking…
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Graphic Designers, create for yourself… not just your clients!
As a graphic designer, it’s easy to get caught in a cycle of back-to-back client projects, revisions, and deadlines. While that work is super important (and often pays those relentless bills), it’s just as crucial to carve out space to create for yourself – without briefs, boundaries, or external expectations. Designing for yourself isn’t just…
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Did they know it only takes one word?
Churchill penned more words than Dickens and Shakespeare combined. In this post our guest author, David Kightley, explains how in graphic design it takes only a single word to create a lasting legacy. That’s quite a claim. Sir Winston Churchill (1874-1965), statesman and wartime British prime minister, produced a staggering volume of words. In addition…
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The Power of a Sub-logo…
A good brand has flexibility at its core, with an identifying logo device that can work across multiple platforms and applications. As an extension to this a brand can have sub-brands and sub-logos to help target different market segments with tailored products or services. Apple is a great example of this with it’s sub-brands such…
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Give your brand the best Christmas present ever!
We are all familiar with hitting the refresh button on our screens to give us the latest version of simply anything and everything. In this seasonal post our guest author, David Kightley (aka the Old Sage), gives us a timely reminder to include a close and often forgotten friend on this year’s yuletide shopping list.…
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How many resolutions have you kept so far this New Year…
Most of us have rapidly weakened in the past and some of us may have resolved to make none at all! In this post our guest author, David Kightley, considers which of those resolutions are really worth keeping in 2023. The origin of making New Year’s resolutions is thought to have rested some 4,000 years…
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Branding a Ski Resort…
They say business owners never really switch off, something I experienced on a recent skiing trip to Tignes over Christmas. For once however it wasn’t a bad thing! As you may have guessed it involved design, more specifically the branding of Tignes itself. That 80’s vibe… Prior to stepping foot off the plane I was…
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Is brand architecture a myth or magic?
For those of us who scribble down good ideas on the back of an envelope, brand architecture must seem like a foreign language. In this post our guest author, David Kightley, examines the science behind what makes a long-established brand. On the face of it, the perceived complexity of brand architecture justifies why national and…
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Great design is a piece of cake…
Have you ever stopped to think about what a wonderful thing a piece of cake is? Equally, a piece of cake is an age-old English idiom to claim that something can be easily achieved. In this post our guest author, David Kightley (aka the Old Sage), compares the key ingredients required to create both a…
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My Top 5 Sticker Mule Products
I’ve been a huge fan of Sticker Mule products since receiving my first order back in December 2017. Finding a supplier of custom products that you can rely on order after order is a god-send when you’re promoting your business. Sticker Mule’s relentless focus on making the process as quick and as stress-free as possible…
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