Your is brand is the face of your organisation and can encompass so many messages and values, which means getting it right whether you are a brand new start-up or an established name, is absolutely critical to enabling you to stand out from the crowd and reach your target market.
The following articles cover key areas of the wide topic of branding, from why colour choice is so important to when you should think about reviewing your existing branding.
E L James’ enlightening and possibly liberating novel, Fifty Shades of Grey, extolling the virtues or otherwise of entrepreneur Christian Grey, was a best-seller back in 2012. In this post, our new guest author for 2020, Gerald Dubarts, explores the insignificance of fifty shades of simply any colour, tint or hue in the context of…Read More
Consistency is key when it comes to your logo and elements that make up your corporate identity. Policing your brand and its elements is a full time job and a really helpful graphic designer will provide Brand Guidelines for business owners to follow. But are there instances when its acceptable to deviate from these controlled constraints? Maybe.…Read More
1. Create original content There are literally hundreds of websites offering stock images that you can use for your marketing and social media content. From chargeable providers such as iStock Photo (www.istockphoto.com) to free sources like Pexels (www.pexels.com), these give you the peace-of-mind that you are using content that is copyright free. However it also means…Read More
The DSD logo has evolved incrementally in the last ten years. In this article we look back on the history of that evolution – a never ending journey! 2007 – DSR Two years prior to the launch of DSD a similarly styled brand existed in the form of DSR. Dan Summers Racing (DSR) represented our…Read More
We have all heard the old saying, “If it ain’t broke, don’t fix it”; meaning if something is working perfectly well, leave it alone. This can be true of many things in life, but when it comes to your company’s corporate identity (logo/brand) it is important to monitor and review your branding to ensure you…Read More
Regardless of the market that you operate in brand awareness is vitally important, and the more consistent you are in raising the profile of your brand the stronger and more recognisable it will be to your target audience. Integrating your brand across your marketing materials is also a great way of maximising your original spend…Read More
Copyright is a form of ‘Intellectual Property’ generated through intellectual or creative activity and like all property you can lease it, license it, inherit it, sell it or give it away! Copyright material cannot usually be used without the owner’s permission. Copyright applies to any medium, meaning that you must not reproduce copyright-protected work in…Read More
Marketing is an essential requirement for your business, with companies both big and small having competitors all over the world. Digital marketing and the online world have created a setup wherein products made in one corner of the world can easily be delivered to someone sitting at the other end. While this may help businesses…Read More
28The UK is clearly a thriving environment for aspiring entrepreneurs setting up new business ventures, with a record-breaking 608,110 new businesses being launched in 2015 alone. A large majority of these are set up on a tight budget and their owners must try to balance keeping costs under control while at the same time providing…Read More
The choice of colour is very important when establishing the corporate identity of your business. Each colour in the spectrum relates to a specific emotion or quality of service you can expect to receive and it is important for this interpretation to match the reality of your brand. If the choice of colour does not…Read More