Posts
The world of design and branding is a constantly evolving arena - a journey without end. We always make a constant effort to keep up to date with the latest industry news and trends, which enables us to continuously provide the highest quality branding and marketing materials for our clients; coupled with the expertise that we have become renowned for over the past ten years. Here in our blog, we share many of our own top tips, studio updates and industry news relating to simply anything to do with graphic design and branding!
Feel free to browse our articles that cover a wide range of topics, including: Branding, Production, Marketing Materials, Software and our regular 'Did You Know' features. You’re very welcome to also leave us your comments and we will get back to you as soon as we can.
The Power of a Sub-logo…
A good brand has flexibility at its core, with an identifying logo device that can work across multiple platforms and applications. As an extension to this a brand can have sub-brands and sub-logos to help target different market segments with tailored products or services. Apple is a great example of this with it’s sub-brands such…
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Give your brand the best Christmas present ever!
We are all familiar with hitting the refresh button on our screens to give us the latest version of simply anything and everything. In this seasonal post our guest author, David Kightley (aka the Old Sage), gives us a timely reminder to include a close and often forgotten friend on this year’s yuletide shopping list.…
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Graphic design is like being in the theatre…
When Lord Rose (better known as Sir Stuart Rose, Chairman and CEO of M&S) first penned his well-used analogy between being in business and being in the theatre he touched upon a rich vein of theatrical traditions and practices. In this post our guest author and former amateur thespian, David Kightley, delves back in time…
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Did you know…that Chelmsford is a microbusiness megastar?
Chelmsford has long been acclaimed as the birthplace of radio thanks to the legacy of Marconi. It now looks as though the City has been recognised as a microbusiness megastar. In this post our guest author, David Kightley, examines the data behind this mind-blowing revelation! While Chelmsford has been long been recognised for its thriving…
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How many resolutions have you kept so far this New Year…
Most of us have rapidly weakened in the past and some of us may have resolved to make none at all! In this post our guest author, David Kightley, considers which of those resolutions are really worth keeping in 2023. The origin of making New Year’s resolutions is thought to have rested some 4,000 years…
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Branding a Ski Resort…
They say business owners never really switch off, something I experienced on a recent skiing trip to Tignes over Christmas. For once however it wasn’t a bad thing! As you may have guessed it involved design, more specifically the branding of Tignes itself. That 80’s vibe… Prior to stepping foot off the plane I was…
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What are you dreaming about this Christmas…
Everyone is entitled to have a dream at this time of the year irrespective of whether we have a white Christmas or not. In this seasonal post our guest author, David Kightley (aka the Old Sage), shares his long-held pipedream for an artistic extension of our studio setting. Having achieved our ambition of a somewhat…
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Is brand architecture a myth or magic?
For those of us who scribble down good ideas on the back of an envelope, brand architecture must seem like a foreign language. In this post our guest author, David Kightley, examines the science behind what makes a long-established brand. On the face of it, the perceived complexity of brand architecture justifies why national and…
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Where Guy Fawkes once failed in 1605…
Around 100,000 people will have bought advance tickets to line the South Bank of the River Thames in London to watch the annual firework display on New Year’s Eve reports our guest author David Kightley. Like everything else lately prices have gone up by 50%. 417 years ago Guy Fawkes and fellow conspirators plotted to…
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Going green is easier said than done…
It’s no secret that green is our favourite colour as visitors to our studio will testify. DSD has promised to plant five trees for every new client in 2022 and beyond. In this post our guest author, David Kightley, delves a bit deeper into the wider issues of going green. DSD’s twin Pantone colours have…
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