If you are looking for fresh new ideas with an innovative and really thoughtful approach to graphic design, contact us today to see how we can help

Why DSD?

What sets us apart from the crowd?

With hundreds of design agencies offering a wide variety of services it can be a minefield when trying to decide who to entrust your branding and marketing materials to. Finding someone who is as enthusiastic about your brand as you are is key. A great place to start is finding an agency that takes just as much pride in designing your brand as that which is clearly manifested in their own corporate image!

Brand Pride

Our own brand takes pride of place in our studio as soon as you step inside. Its evolution over the past decade from the original Dan Summers Design is a constant source of pride and inspiration for us to sustain our multi-style and lasting creativity for our 300-strong valued and various portfolio of clients. The strong and distinctive DSD brand, featuring its Registered Trademark (Certified in 2017), has attracted clients from Essex and beyond, including London, France and the USA.

At DSD we’ll create an innovative logo from scratch, often within an overall brand device, to depict the nature of your business and the level of service provided. Desirable and effective brands give businesses a distinctive identity and value relative to its competitors.

Call us today to reignite your own business aspirations, visualize your ideas and turn them into your desirable and effective brand. We’ll go the extra mile to ensure your brand stands out from the crowd and appeals to your target market. Maximize your return on investment today, and when it’s time for a refresh in 3-5 years we’ll be delighted to see you again!

Call to be inspired!

The Studio

DSD has been a studio-based branding agency since 2010. On the town side of the Parkway/New London Road junction we are just along from the landmark green Job Centre building in a self-contained suite above Bond Residential, in an elegant row of three-storey business premises, accessed from street level. Retail, eatery, tranquil central park and leisure facilities are nearby for clients wishing to make a day of it! Chelmsford is branded as the Birthplace of Radio due to the Marconi legacy. In the same way we’d like to modestly think that DSD is the home of great design!

Our working environment is very important for our productivity – our motto is to be happy in our surroundings and the creativity will follow, hence the studio is bright, airy and colourful bringing a smile to our faces along with a constant source of inspiration!

Studio artefacts adorn the walls evoking fond memories of past ownership and experiences. Prospective and existing clients are welcome to check us out. You’ll soon notice that green is our favourite colour!

Visit to be inspired!

Our Story

Once upon a time a young graphic designer from West London fell in love with Essex and relocated to Chelmsford.

To realise his business dreams he relied firstly upon overspill work from much larger graphic design agencies, but at the same time embarked upon a journey to be less dependent upon them and that objective was met in 2016. In 2024 DSD celebrates its fifteenth anniversary of continuous trading.

In common with many businesses (post-Covid) DSD has adopted a more sustainable business model to ensure continuity of bespoke design and first-class personal service within a friendly and inspiring studio setting for many years to come.

Visitors can join us at the very heart of our creative design suite in our handy breakout area to discuss initial briefs, reveal your branding options and work through project revisions. Serious fun in style and comfort at DSD!

Our story continues thanks to the loyalty of our many valued and varied clients. Call in to see our founder Dan and enjoy a cuppa with Eric; at the same time say hello to Mini Dan and keep an eagle-eye open for the Old Sage!

Be inspired to transform!

Can we help your Business, Charity or Club?

Have you reviewed or refreshed your logo design in the last 3-5 years? Is your business, charity or club standing out from the competition? Is your corporate identity giving off the right signals to your existing and potential customers and members? Is it reflecting the quality of your product or services? Is your brand design still an inspiration to you?

If any of our favourite five questions are met with an uncertain answer, maybe it’s time to seize the moment and switch to DSD!

Morris & Joel

Paul Linney

Event DJ - Spectrum Disco

I am still using the logo Dan designed for me over 15 years ago and it's still working!

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Emma Good

Lifestyle Coach - Good Health

Thank you to Dan at DSD for turning my vision into a reality! The colours, incredible thought behind the logo, the shapes, typography... it all reflected my brand perfectly. I came to Dan with lots of ideas and he kindly offered me so much of his time and shared his expertise to perfect my branding. An incredibly creative and knowledgeable designer! I could not be more grateful.

Key To Full Logo 2018 NO STRAP

Nancy Yousef

Principle Dentist - NHS Dentist

Dan has been an absolute star, he designed a new logo for us recently. He was attentive to our desired outcome, very efficient and highly professional in his execution. We are most grateful and would recommend him without doubt. Thank you Dan.

Key To Full Logo 2018 NO STRAP

Devyan Joshi

Director - Inline Designs

Dan provides a great professional service, fabulous design work always delivered efficiently. Been a real pleasure to work with him these last few years.

Key To Full Logo 2018 NO STRAP

Danny Moody

Director - Tobruk Security Management Services Ltd

I first used Dan (DSD) back in 2019 when I set up my business. He developed my logo, branding, website design and was patient when making tweaks and changes to the initial options. Since then Dan has helped create company stationery and adverts/flyers and they have always looked extremely professional and been of good quality. I wouldn't hesitate to recommend DSD to anyone either setting up their business or looking to rebrand.

Key To Full Logo 2018 NO STRAP

John Constable

Owner - HSQE

I’ve just had my first experience of working with Dan and I am very pleased with the results. He thoroughly researched my company before our first meeting and was well prepared for the meeting when it took place. The first draft captured about 95% of what I was after. Following my feedback, the second draft was completed within a few hours and was 100% what I was after! Highly recommended and I will be using his services again.

Key To Full Logo 2018 NO STRAP

Will Good

Owner - Goodwoods Lift Packages

5 Stars is an understatement! Dan is a true professional and on top of his game. When we made the decision to open a new business, we instantly knew Dan would be the designer to go beyond our expectations.

Key To Full Logo 2018 NO STRAP

Joanna Ranson

Owner - JR First Aid Training

DSD Essex is a company who I would highly recommend, fantastic and professional service from start to finish. Dan had produced the logo for my business and now designed my business cards and leaflets. I wasn’t sure where to start with any design but with Dan’s ideas we got there and I’m really happy with the end results. Thank you.


Paul Wells

Owner - Mystic Tapir

DSD provide the highest level of service. They are professional and friendly and always understand what I require.
I have worked on many projects with them and am always extremely happy with the final design. They would always be the first company I recommend for all of your design requirements.


Will Good

Business Development Manager - Sassi Lift Systems

We have been working closely with Dan for 5 years now. From inception to final design, I cannot recommend Dan highly enough. Honest and hard working, he always delivers on time and with great results. We started our journey initially with updating the Branding and have since moved onto 2x Product Guides, Full Website Refresh, Full Marketing Literature and numerous Adverts. Its safe to say Dan knows what we want before we do.


Adam Mack

Owner - WildKard UK

Having researched and spoken with several designers before choosing DSD, I was looking for the reassurance that the designer not only understood my ideas and was on the same wave length, but was also enthusiastic, professional and thorough. The designs that Dan produced were fantastic, they completely encapsulated the exact style and design that I was looking for in my brand. Dan is professional, talented and with a wonderful ability to interpret the design brief and produce high quality work. I would highly recommend DSD!


Paul Robinson

Author - Paul Robinson Hypothyroidism Recovery

Dan designed a logo, other branding material for me, as well as a set of pages for a new website. Dan is talented, creative, fast and importantly very easy to work with. Being flexible and easy to work with is critical but Dan is also able to be definite and clear about a design if he is sure it is the right thing to do. I was really pleased with the end result and will definitely contract Dan again when I have more work for him. I won't be looking for anyone else. Great work!


Claire Rich

Owner - Claire Rich

Having had a really bad experience with a previous Designer, Dan reassured me when I met him that he would restore my faith in Designers. Well he certainly did that. He is a real Expert at what he does and his service is professional and reliable. Dan really knows how to translate a brief you give him into a design that is top class. I would not hesitate to recommend his services to anyone. It is a truly enjoyable experience working with Dan.


Stephen Fowell

Owner - Lycian Events

Taking our original logo, DSD has carried forward our brand image utilising the original concept, producing a robust brand for all our extensive signage and publicity material. Dan is a pleasure to work with and has a fantastic turn around time and is able to cope with urgent issues.

As a company we will continue to work with DSD and currently he is designing a number of new brand ideas as we continue to expand into other markets. We cannot recommend DSD highly enough.


Jennifer Ragbir

Owner - DEO Beauty Products

Fantastic service from Dan as always. He has a real understanding of what we require and the turnaround for the work is second to none. We work with Dan on a regular basis and I just couldn’t recommend him enough. Dan is very creative with his ideas, works very efficiently and his communication is excellent. 5 stars all the way!


Rosie Richardson

Owner - Rosie's Retreat

Dan Summers Design provides a seamless service. My logo was designed and sent back to me within a week of me sending the brief. Dan answered all of my questions promptly and has the creative versatility to cover brands across many different industries. I will definitely be using Dan again when I come to develop my materials further. Thank you!

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Michael Hutton

Director - Improve Position Ltd

We are always impressed with the quality of design work at DSD. We have used them a number of times and Dan is fantastic - both his work and his helpful communication. Looking forward to working with him many more times over the coming years.


Adam Stokes

Owner - Miramar Cars

Dan just gets it. I gave him the brief, explained my passion and he came up with a logo and brand which encapsulates everything I asked. Great creative thinker and comes highly recommended - Thanks Dan


Emma Mcloughlin

Business Development Manager - Regal Kitchens

We have been working closely with Dan for about 4 years, he helped us re-brand as well as making sure we have a continuity with all our advertising, very approachable and understands what customers want to see and what the companies want to put out there! 5 stars all the way, always does a brilliant job!


Steven Morris

Director - Morris & Joel Estate Agents

We have been dealing with Dan since we set our business up two years ago. We are absolutely delighted with his refreshing and creative design and the efficiency in producing our marketing material. We would have no hesitation in recommending Dan. Thank you ,we really enjoy working with you!

Key To Full Logo 2018 NO STRAP

Peter Morgan

Director - Key To Mortgages

I had the pleasure of having Dan on board for the design and implementation of my company branding and logo. As a small start up business it's important to have good people around you who very quickly understand what you are trying to achieve and how best to interpret your thoughts and vision. I would highly recommend Dan Summers Design to anyone looking for design work, whether you are a small or large company, established or just at start up stage.


Joanne Cole

Director - Maypole Health

Thank you Dan for everything. From the moment we had our first meeting I knew everything was in safe hands. First class service all the way. Would not hesitate to recommend!


Rebecca Blaker

Owner - Yoga 319

Dan quickly understood my brief and developed a number of great options for my new brand - the whole process from start to finish was seamless and efficient. A pleasure to deal with, highly recommend.

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