If you are looking for fresh new ideas with an innovative and really thoughtful approach to graphic design, contact us today to see how we can help
Why DSD?
What sets us apart from the crowd?
With hundreds of design agencies offering a wide variety of services it can be a minefield when trying to decide who to entrust your branding and marketing materials to. Finding someone who is as enthusiastic about your brand as you are is key. A great place to start is finding an agency that takes just as much pride in designing your brand as that which is clearly manifested in their own corporate image!
Brand Pride
Our own brand takes pride of place in our studio as soon as you step inside. Its evolution over the past decade from the original Dan Summers Design is a constant source of pride and inspiration for us to sustain our multi-style and lasting creativity for our 300-strong valued and various portfolio of clients. The strong and distinctive DSD brand, featuring its Registered Trademark (Certified in 2017), has attracted clients from Essex and beyond, including London, France and the USA.
At DSD we’ll create an innovative logo from scratch, often within an overall brand device, to depict the nature of your business and the level of service provided. Desirable and effective brands give businesses a distinctive identity and value relative to its competitors.
Call us today to reignite your own business aspirations, visualize your ideas and turn them into your desirable and effective brand. We’ll go the extra mile to ensure your brand stands out from the crowd and appeals to your target market. Maximize your return on investment today, and when it’s time for a refresh in 3-5 years we’ll be delighted to see you again!
Call to be inspired!
The Studio
DSD has been a studio-based branding agency since 2010. On the town side of the Parkway/New London Road junction we are just along from the landmark green Job Centre building in a self-contained suite above Bond Residential, in an elegant row of three-storey business premises, accessed from street level. Retail, eatery, tranquil central park and leisure facilities are nearby for clients wishing to make a day of it! Chelmsford is branded as the Birthplace of Radio due to the Marconi legacy. In the same way we’d like to modestly think that DSD is the home of great design!
Our working environment is very important for our productivity – our motto is to be happy in our surroundings and the creativity will follow, hence the studio is bright, airy and colourful bringing a smile to our faces along with a constant source of inspiration!
Studio artefacts adorn the walls evoking fond memories of past ownership and experiences. Prospective and existing clients are welcome to check us out. You’ll soon notice that green is our favourite colour!
Visit to be inspired!
Our Story
Once upon a time a young graphic designer from West London fell in love with Essex and relocated to Chelmsford.
To realise his business dreams he relied firstly upon overspill work from much larger graphic design agencies, but at the same time embarked upon a journey to be less dependent upon them and that objective was met in 2016. In 2024 DSD celebrates its fifteenth anniversary of continuous trading.
In common with many businesses (post-Covid) DSD has adopted a more sustainable business model to ensure continuity of bespoke design and first-class personal service within a friendly and inspiring studio setting for many years to come.
Visitors can join us at the very heart of our creative design suite in our handy breakout area to discuss initial briefs, reveal your branding options and work through project revisions. Serious fun in style and comfort at DSD!
Our story continues thanks to the loyalty of our many valued and varied clients. Call in to see our founder Dan and enjoy a cuppa with Eric; at the same time say hello to Mini Dan and keep an eagle-eye open for the Old Sage!
Be inspired to transform!
Can we help your Business, Charity or Club?
Have you reviewed or refreshed your logo design in the last 3-5 years? Is your business, charity or club standing out from the competition? Is your corporate identity giving off the right signals to your existing and potential customers and members? Is it reflecting the quality of your product or services? Is your brand design still an inspiration to you?
If any of our favourite five questions are met with an uncertain answer, maybe it’s time to seize the moment and switch to DSD!