consistent

The Power of a Sub-logo…

By Dan Summers | 10th July 2024 |

A good brand has flexibility at its core, with an identifying logo device that can work across multiple platforms and applications.  As an extension to this a brand can have sub-brands and sub-logos to help target different market segments with tailored products or services. Apple is a great example of this with it’s sub-brands such…

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Branding a Ski Resort…

By Dan Summers | 10th January 2023 |

They say business owners never really switch off, something I experienced on a recent skiing trip to Tignes over Christmas. For once however it wasn’t a bad thing! As you may have guessed it involved design, more specifically the branding of Tignes itself. That 80’s vibe… Prior to stepping foot off the plane I was…

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Is brand architecture a myth or magic?

By David Kightley | 13th December 2022 |

For those of us who scribble down good ideas on the back of an envelope, brand architecture must seem like a foreign language. In this post our guest author, David Kightley, examines the science behind what makes a long-established brand. On the face of it, the perceived complexity of brand architecture justifies why national and…

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My 5 Basic Social Media Design Tips

By Dan Summers | 3rd November 2021 |

Setting up social media accounts for your brand can be an exciting experience as you begin to share your content with the world. Amongst the excitement it’s easy to miss simple design elements which can make or break a profile. Here are 5 basic social media design tips to help you on your way… Profile…

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Is your logo ready for a digital world?

By Dan Summers | 11th September 2020 |

A great logo has the ability to work across a wide range of applications whilst retaining a consistent message throughout. It’s something that designers strive to build intoany logo design. This required structure can take the form of colours, typefaces or brand elements that you use in a particular way. With so many brands utilising…

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Fifty Shades Of Green: If Only!

By Gerald Dubarts | 28th February 2020 |

E L James’ enlightening and possibly liberating novel, Fifty Shades of Grey, extolling the virtues or otherwise of entrepreneur Christian Grey, was a best-seller back in 2012. In this post, our new guest author for 2020, Gerald Dubarts, explores the insignificance of fifty shades of simply any colour, tint or hue in the context of…

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Is it ever okay to deviate from your core logo and colours?

By Dan Summers | 26th September 2019 |

Consistency is key when it comes to your logo and elements that make up your corporate identity. Policing your brand and its elements is a full time job and a really helpful graphic designer will provide Brand Guidelines for business owners to follow. But are there instances when its acceptable to deviate from these controlled constraints? Maybe.…

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Top 5 tips to strengthen your brand

By Dan Summers | 3rd September 2019 |

1. Create original content There are literally hundreds of websites offering stock images that you can use for your marketing and social media content. From chargeable providers such as iStock Photo (www.istockphoto.com) to free sources like Pexels (www.pexels.com), these give you the peace-of-mind that you are using content that is copyright free. However it also means…

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