support materials

Support materials are key to maintaining and building upon your brands message and values. They can take many forms from the humble business card to lavish websites. These articles discuss their importance for your brand.

Did you know… The story of the DSD logo?

By Dan Summers | 12th July 2019 | 2

The DSD logo has evolved incrementally in the last ten years. In this article we look back on the history of that evolution – a never ending journey! 2007 – DSR Two years prior to the launch of DSD a similarly styled brand existed in the form of DSR. Dan Summers Racing (DSR) represented our…

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How to integrate my brand across my marketing materials?

By Dan Summers | 18th June 2019 | 0

Regardless of the market that you operate in brand awareness is vitally important, and the more consistent you are in raising the profile of your brand the stronger and more recognisable it will be to your target audience. Integrating your brand across your marketing materials is also a great way of maximising your original spend…

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When should I refresh my company logo and marketing materials?

By Dan Summers | 21st May 2019 | 0

Marketing is an essential requirement for your business, with companies both big and small having competitors all over the world. Digital marketing and the online world have created a setup wherein products made in one corner of the world can easily be delivered to someone sitting at the other end. While this may help businesses…

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