If it ain’t broke, don’t fix it is the common phrase for when something is ticking along nicely. However reviewing your brand is a key process in making sure your offering is still relevant. In these articles we look at why taking the time to review your brand is so important.

Give your brand the best Christmas present ever!

By David Kightley | 18th December 2023 |

We are all familiar with hitting the refresh button on our screens to give us the latest version of simply anything and everything. In this seasonal post our guest author, David Kightley (aka the Old Sage), gives us a timely reminder to include a close and often forgotten friend on this year’s yuletide shopping list.…

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How many resolutions have you kept so far this New Year…

By David Kightley | 30th January 2023 |

Most of us have rapidly weakened in the past and some of us may have resolved to make none at all! In this post our guest author, David Kightley, considers which of those resolutions are really worth keeping in 2023. The origin of making New Year’s resolutions is thought to have rested some 4,000 years…

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DSD by numbers!

By David Kightley | 5th March 2021 |

Painting by numbers is seen by some as cheating, but to others it’s an artistic process and a godsend that allows relative novices to create a masterpiece! In this post our guest author, David Kightley, paints a picture of how DSD has been built on numbers from its foundation in 2009 right up to the…

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My Top 5 Sticker Mule Products

By Dan Summers | 4th December 2020 |

I’ve been a huge fan of Sticker Mule products since receiving my first order back in December 2017.  Finding a supplier of custom products that you can rely on order after order is a god-send when you’re promoting your business. Sticker Mule’s relentless focus on making the process as quick and as stress-free as possible…

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Is your logo ready for a digital world?

By Dan Summers | 11th September 2020 |

A great logo has the ability to work across a wide range of applications whilst retaining a consistent message throughout. It’s something that designers strive to build intoany logo design. This required structure can take the form of colours, typefaces or brand elements that you use in a particular way. With so many brands utilising…

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Did you know… The story of the DSD logo?

By Dan Summers | 12th July 2019 |

The DSD logo has evolved incrementally in the last ten years. In this article we look back on the history of that evolution – a never ending journey! 2007 – DSR Two years prior to the launch of DSD a similarly styled brand existed in the form of DSR. Dan Summers Racing (DSR) represented our…

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Why should I review my business’s brand?

By Dan Summers | 28th June 2019 |

We have all heard the old saying, “If it ain’t broke, don’t fix it”; meaning if something is working perfectly well, leave it alone. This can be true of many things in life, but when it comes to your company’s corporate identity (logo/brand) it is important to monitor and review your branding to ensure you…

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When should I refresh my company logo and marketing materials?

By Dan Summers | 21st May 2019 |

Marketing is an essential requirement for your business, with companies both big and small having competitors all over the world. Digital marketing and the online world have created a setup wherein products made in one corner of the world can easily be delivered to someone sitting at the other end. While this may help businesses…

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Did you know… The Royal Family rebranded in 1917?

By Dan Summers | 31st March 2019 |

British monarch King George V (1910-1936) was cousin to the German emperor Wilhelm II and since the marriage of his grandmother Queen Victoria – the last member of the House of Hanover – to German Prince Albert, Britain’s royal family had rejoiced with some reservation in the dynastic family name of Saxe-Coburg-Gotha! Just over a…

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