review

If it ain’t broke, don’t fix it is the common phrase for when something is ticking along nicely. However reviewing your brand is a key process in making sure your offering is still relevant. In these articles we look at why taking the time to review your brand is so important.

Did you know… The story of the DSD logo?

By Dan Summers | 12th July 2019 | 2

The DSD logo has evolved incrementally in the last ten years. In this article we look back on the history of that evolution – a never ending journey! 2007 – DSR Two years prior to the launch of DSD a similarly styled brand existed in the form of DSR. Dan Summers Racing (DSR) represented our…

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Why should I review my business’s brand?

By Dan Summers | 28th June 2019 | 0

We have all heard the old saying, “If it ain’t broke, don’t fix it”; meaning if something is working perfectly well, leave it alone. This can be true of many things in life, but when it comes to your company’s corporate identity (logo/brand) it is important to monitor and review your branding to ensure you…

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When should I refresh my company logo and marketing materials?

By Dan Summers | 21st May 2019 | 0

Marketing is an essential requirement for your business, with companies both big and small having competitors all over the world. Digital marketing and the online world have created a setup wherein products made in one corner of the world can easily be delivered to someone sitting at the other end. While this may help businesses…

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Did you know… The Royal Family rebranded in 1917?

By Dan Summers | 31st March 2019 | 0

British monarch King George V (1910-1936) was cousin to the German emperor Wilhelm II and since the marriage of his grandmother Queen Victoria – the last member of the House of Hanover – to German Prince Albert, Britain’s royal family had rejoiced with some reservation in the dynastic family name of Saxe-Coburg-Gotha! Just over a…

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