file types

It can be a minefield when receiving your artworks in various file formats from your designer. In theory there are two main groups that these fall into, print and on-screen. In these articles we help explain how to differentiate the different formats.

The hidden costs of AI generated logos

By Dan Summers | 24th June 2026 |

Starting a business is expensive, and spending hundreds or thousands on branding can feel difficult to justify when an AI tool is offering something for £20, or even free. But a logo isn’t simply an image. It’s the visual shorthand for your business. It’s the thing that appears on your website, your invoices, your packaging,…

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What file type should I ask my graphic designer to provide?

By Dan Summers | 21st April 2019 |

Being a great designer is not just about creating first class design work. It is also about providing an excellent overall service including the provision of correct file types for your artwork at the end of a project. Not only does this save you time and stress at the printers, it also builds trust in…

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