intellectual property
Your brand is one of the most important elements of your business. It tells your customers and clients who you are, what you do and the service they can expect to receive. Protecting that brand can be a confusing process, in these articles we explain how to protect your intellectual property.
How to trademark your logo… and why it’s a smart move!
You’ve spent hours working with your designer, tweaking, and obsessing over your logo. It’s more than a pretty mark – it’s the face of your brand, the thing people recognise you by. The last thing you want is someone else copying it, confusing your customers, or worse, claiming it as their own. That’s where trademarking…
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Did you know… The story of the DSD logo?
The DSD logo has evolved incrementally in the last ten years. In this article we look back on the history of that evolution – a never ending journey! 2007 – DSR Two years prior to the launch of DSD a similarly styled brand existed in the form of DSR. Dan Summers Racing (DSR) represented our…
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Who owns the copyright of my new logo or brand?
Copyright is a form of ‘Intellectual Property’ generated through intellectual or creative activity and like all property you can lease it, license it, inherit it, sell it or give it away! Copyright material cannot usually be used without the owner’s permission. Copyright applies to any medium, meaning that you must not reproduce copyright-protected work in…
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