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The world of design and branding is a constantly evolving arena - a journey without end. We always make a constant effort to keep up to date with the latest industry news and trends, which enables us to continuously provide the highest quality branding and marketing materials for our clients; coupled with the expertise that we have become renowned for over the past ten years. Here in our blog, we share many of our own top tips, studio updates and industry news relating to simply anything to do with graphic design and branding!
Feel free to browse our articles that cover a wide range of topics, including: Branding, Production, Marketing Materials, Software and our regular 'Did You Know' features. You’re very welcome to also leave us your comments and we will get back to you as soon as we can.
Is it ever okay to deviate from your core logo and colours?
Consistency is key when it comes to your logo and elements that make up your corporate identity. Policing your brand and its elements is a full time job and a really helpful graphic designer will provide Brand Guidelines for business owners to follow. But are there instances when its acceptable to deviate from these controlled constraints? Maybe.…
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Top 5 tips to strengthen your brand
1. Create original content There are literally hundreds of websites offering stock images that you can use for your marketing and social media content. From chargeable providers such as iStock Photo (www.istockphoto.com) to free sources like Pexels (www.pexels.com), these give you the peace-of-mind that you are using content that is copyright free. However it also means…
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Did you know… The story of the DSD logo?
The DSD logo has evolved incrementally in the last ten years. In this article we look back on the history of that evolution – a never ending journey! 2007 – DSR Two years prior to the launch of DSD a similarly styled brand existed in the form of DSR. Dan Summers Racing (DSR) represented our…
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Why should I review my business’s brand?
We have all heard the old saying, “If it ain’t broke, don’t fix it”; meaning if something is working perfectly well, leave it alone. This can be true of many things in life, but when it comes to your company’s corporate identity (logo/brand) it is important to monitor and review your branding to ensure you…
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How to integrate my brand across my marketing materials?
Regardless of the market that you operate in brand awareness is vitally important, and the more consistent you are in raising the profile of your brand the stronger and more recognisable it will be to your target audience. Integrating your brand across your marketing materials is also a great way of maximising your original spend…
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Who owns the copyright of my new logo or brand?
Copyright is a form of ‘Intellectual Property’ generated through intellectual or creative activity and like all property you can lease it, license it, inherit it, sell it or give it away! Copyright material cannot usually be used without the owner’s permission. Copyright applies to any medium, meaning that you must not reproduce copyright-protected work in…
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When should I refresh my company logo and marketing materials?
Marketing is an essential requirement for your business, with companies both big and small having competitors all over the world. Digital marketing and the online world have created a setup wherein products made in one corner of the world can easily be delivered to someone sitting at the other end. While this may help businesses…
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Why hire a professional graphic designer?
28The UK is clearly a thriving environment for aspiring entrepreneurs setting up new business ventures, with a record-breaking 608,110 new businesses being launched in 2015 alone. A large majority of these are set up on a tight budget and their owners must try to balance keeping costs under control while at the same time providing…
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What file type should I ask my graphic designer to provide?
Being a great designer is not just about creating first class design work. It is also about providing an excellent overall service including the provision of correct file types for your artwork at the end of a project. Not only does this save you time and stress at the printers, it also builds trust in…
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Why is colour choice so important when designing my business’s corporate identity?
The choice of colour is very important when establishing the corporate identity of your business. Each colour in the spectrum relates to a specific emotion or quality of service you can expect to receive and it is important for this interpretation to match the reality of your brand. If the choice of colour does not…
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