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The world of design and branding is a constantly evolving arena - a journey without end. We always make a constant effort to keep up to date with the latest industry news and trends, which enables us to continuously provide the highest quality branding and marketing materials for our clients; coupled with the expertise that we have become renowned for over the past ten years. Here in our blog, we share many of our own top tips, studio updates and industry news relating to simply anything to do with graphic design and branding!
Feel free to browse our articles that cover a wide range of topics, including: Branding, Production, Marketing Materials, Software and our regular 'Did You Know' features. You’re very welcome to also leave us your comments and we will get back to you as soon as we can.
Whatever the shape of the recession we’ll be here for you!
Waves of workers have begun to return to their jobs after those who were unable to carry out business from home were encouraged to head back. It may indeed be a case of off to work we go but not necessarily as we knew it before COVID-19. In this post our guest author, David Kightley,…
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Why working from home is a shedload less stressful!
Even with the easing of restrictions relating to Coronavirus Covid-19, we are advised to stay at home as much as possible. In this post, our guest author David Kightley speculates if for many people working from home, far from being an imposition, it is set to become the new norm? With the aid of innovative…
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Fifty Shades Of Green: If Only!
E L James’ enlightening and possibly liberating novel, Fifty Shades of Grey, extolling the virtues or otherwise of entrepreneur Christian Grey, was a best-seller back in 2012. In this post, our new guest author for 2020, Gerald Dubarts, explores the insignificance of fifty shades of simply any colour, tint or hue in the context of…
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Did you know…that Essex is the birthplace of mapping and forerunner of OS?
Visitors approaching the outskirts of Chelmsford, possibly on their way to DSD with the help of Satnav or Google Maps, will be familiar with the proud proclamation on the welcome signs: City of Chelmsford – Birthplace of Radio. In this post, our guest author, David Kightley, reveals that what they probably don’t know is that…
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Ten Years: A Million Thanks!
Dan Summers Design, increasingly known as DSD, celebrates its tenth anniversary on 26 October 2019. A decade ago, if somebody had offered us getting on for 250 direct clients in the first ten years we’d have taken that! In this post, our guest author David Kightley (aka the Old Sage) looks back on our journey…
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Is it ever okay to deviate from your core logo and colours?
Consistency is key when it comes to your logo and elements that make up your corporate identity. Policing your brand and its elements is a full time job and a really helpful graphic designer will provide Brand Guidelines for business owners to follow. But are there instances when its acceptable to deviate from these controlled constraints? Maybe.…
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Top 5 tips to strengthen your brand
1. Create original content There are literally hundreds of websites offering stock images that you can use for your marketing and social media content. From chargeable providers such as iStock Photo (www.istockphoto.com) to free sources like Pexels (www.pexels.com), these give you the peace-of-mind that you are using content that is copyright free. However it also means…
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Did you know… The story of the DSD logo?
The DSD logo has evolved incrementally in the last ten years. In this article we look back on the history of that evolution – a never ending journey! 2007 – DSR Two years prior to the launch of DSD a similarly styled brand existed in the form of DSR. Dan Summers Racing (DSR) represented our…
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Why should I review my business’s brand?
We have all heard the old saying, “If it ain’t broke, don’t fix it”; meaning if something is working perfectly well, leave it alone. This can be true of many things in life, but when it comes to your company’s corporate identity (logo/brand) it is important to monitor and review your branding to ensure you…
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How to integrate my brand across my marketing materials?
Regardless of the market that you operate in brand awareness is vitally important, and the more consistent you are in raising the profile of your brand the stronger and more recognisable it will be to your target audience. Integrating your brand across your marketing materials is also a great way of maximising your original spend…
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