Your is brand is the face of your organisation and can encompass so many messages and values, which means getting it right whether you are a brand new start-up or an established name, is absolutely critical to enabling you to stand out from the crowd and reach your target market.
The following articles cover key areas of the wide topic of branding, from why colour choice is so important to when you should think about reviewing your existing branding.
Whatever your business, profession or trade most of us have some sort of cross to bear. A graphic designer’s lot is not a happy one when a cracking new brand never gets to show its face in the market place; with no return on the financial outlay. For a variety of reasons the proud owner…Read More
British monarch King George V (1910-1936) was cousin to the German emperor Wilhelm II and since the marriage of his grandmother Queen Victoria – the last member of the House of Hanover – to German Prince Albert, Britain’s royal family had rejoiced with some reservation in the dynastic family name of Saxe-Coburg-Gotha! Just over a…Read More