Branding

Your is brand is the face of your organisation and can encompass so many messages and values, which means getting it right whether you are a brand new start-up or an established name, is absolutely critical to enabling you to stand out from the crowd and reach your target market.

The following articles cover key areas of the wide topic of branding, from why colour choice is so important to when you should think about reviewing your existing branding.

When should I refresh my company logo and marketing materials?

By Dan Summers | 21st May 2019 | 0

Marketing is an essential requirement for your business, with companies both big and small having competitors all over the world. Digital marketing and the online world have created a setup wherein products made in one corner of the world can easily be delivered to someone sitting at the other end. While this may help businesses…

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Why hire a professional graphic designer?

By Dan Summers | 28th April 2019 | 0

28The UK is clearly a thriving environment for aspiring entrepreneurs setting up new business ventures, with a record-breaking 608,110 new businesses being launched in 2015 alone. A large majority of these are set up on a tight budget and their owners must try to balance keeping costs under control while at the same time providing…

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Why is colour choice so important when designing my business’s corporate identity?

By Dan Summers | 14th April 2019 | 0

The choice of colour is very important when establishing the corporate identity of your business. Each colour in the spectrum relates to a specific emotion or quality of service you can expect to receive and it is important for this interpretation to match the reality of your brand. If the choice of colour does not…

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Designer’s lament: Great stuff that never made it!

By Dan Summers | 7th April 2019 | 0

Whatever your business, profession or trade most of us have some sort of cross to bear. A graphic designer’s lot is not a happy one when a cracking new brand never gets to show its face in the market place; with no return on the financial outlay. For a variety of reasons the proud owner…

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Did you know… The Royal Family rebranded in 1917?

By Dan Summers | 31st March 2019 | 0

British monarch King George V (1910-1936) was cousin to the German emperor Wilhelm II and since the marriage of his grandmother Queen Victoria – the last member of the House of Hanover – to German Prince Albert, Britain’s royal family had rejoiced with some reservation in the dynastic family name of Saxe-Coburg-Gotha! Just over a…

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