logos
Logos are often mistaken for a brand. In reality they are part of a brand, a starting point if you will, for your target audience to easily identify your offering. In these articles we cover the importance of logo design and it’s application within a brand.
When should I refresh my company logo and marketing materials?
Marketing is an essential requirement for your business, with companies both big and small having competitors all over the world. Digital marketing and the online world have created a setup wherein products made in one corner of the world can easily be delivered to someone sitting at the other end. While this may help businesses…
Read MoreWhy hire a professional graphic designer?
28The UK is clearly a thriving environment for aspiring entrepreneurs setting up new business ventures, with a record-breaking 608,110 new businesses being launched in 2015 alone. A large majority of these are set up on a tight budget and their owners must try to balance keeping costs under control while at the same time providing…
Read MoreDesigner’s lament: Great stuff that never made it!
Whatever your business, profession or trade most of us have some sort of cross to bear. A graphic designer’s lot is not a happy one when a cracking new brand never gets to show its face in the market place; with no return on the financial outlay. For a variety of reasons the proud owner…
Read MoreDid you know… The Royal Family rebranded in 1917?
British monarch King George V (1910-1936) was cousin to the German emperor Wilhelm II and since the marriage of his grandmother Queen Victoria – the last member of the House of Hanover – to German Prince Albert, Britain’s royal family had rejoiced with some reservation in the dynastic family name of Saxe-Coburg-Gotha! Just over a…
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