Branding for Yoga 319, Chelmsford

Rebecca Blaker is a local qualified Yoga Instructor, who practices Hot Yoga as well as other styles in her personal studio based in Chelmsford.

Rebecca wanted to steer clear of the cliche yoga identities and focus on the property number of her studio which forms the name Yoga 319. A contemporary style was also important to reflect the studio's aesthetics, as well as a gender-neutral feel to appeal to all clients.

The logo is presented in a purple square on light backgrounds and then a simple stroke line outline when on a darker image as shown above. The 45 degree lines within the numbers form a subtle outline of a yoga pose.