Branding for Wildkard UK, Essex

WildKard UK is an Essex based sports and casual apparel company.

With the inspiration of class-leaders such as Under Armour, the brief called for a clean and contemporary motif which could stand alone from the company name. The final design includes several messages, the most simple being the formation of the letter 'W', as well as this the central segment forming an arrow pointing upwards, connecting it to the tag line of 'Raising the game'. Finally it can be seen as a crown, symbolising reaching the pinnacle of achievement. The overall logo has been produced as a single colour to give maximum flexibility for application across a wide variety of coloured backgrounds.