Walking Warriors - Essex

Having worked with Charlotte Hillyard in 2023 on The Gift of Sleep branding, I was aware that her daughter, Jess, had been diagnosed with a brain tumour and subsequently cancer at the tender age of 3 in May. Jess endured 5 head operations, 9 rounds of chemotherapy and 6 weeks of Proton Beam Therapy and thankfully is now returning to health, showing amazing resilience.

Charlotte and her husband Lee wanted to create a community where no family has to face childhood cancer alone and set about setting up Walking Warriors Essex, a peer to peer group for families in Essex. By arranging monthly walks around parks within the county they aim to provide a safe, non judgemental support group.

As always the logo contains elements which encompass the Walking Warriors ethos and values. The shaping represents a wayfinder sign signifying the walking element of the group as well as pointing forwards. It also mimics a speech bubble highlighting families coming together to share their stories and experiences. The choice of yellow links to yellow ribbon which is a symbol for all forms of cancer affecting children and adolescents.