The Trade Hub - London

Following a relocation to a new store, The Trade Hub entrusted DSD to rebrand and refresh their company image. The brief was to produce a bespoke emblem and update the typography, but retain the colours and feel of the existing identity for client continuity.

The motif consists of a 'T' formed from a screw, which then forms an 'H' within the negative space. The motif has the ability to be applied on its own where appropriate. The new typeface provides a dependable and solid feel, with the layout now allowing for both stacked and landscape orientations.