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Soleful Steps - Rossendale, Lancashire

DSD were commissioned to produce the logo and brand assets for Soleful Steps, an online UK footwear supplier.

The brief was to create a brand that appeals to both male and female customers, with a relaxed and friendly feel. This has been achieved with the stylised footprints forming the 'S's and relaxed placement of the right hand element. The Cooper typeface compliments the rounded nature of the motif. The logo primarily appears in white against a tan background reflecting a large range of the products themselves, but can easily be reversed out in either tan or black if necessary.

The motif also lends itself well to producing a repeating pattern which is utilised in many applications, creating the effect of footprints in sand.

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