Branding for REL Drylining, Maldon

We recently had the pleasure of working with the team at Robert E Lee, who after 20 years of trading wanted to segregate their drylining skillset as a separate entity under the initials REL.

The brief was to produce a motif and initials that expressed solidity and order. The motif represents the layers involved within the drylining process which is then linked neatly into the same shape forming the 'E' of REL. The main blue colouring inspires confidence and trust, whilst the orange injects creativity and enthusiasm.