A Procurement Podcast: The Reform Rundown - London

A Procurement Podcast - The Reform Rundown is a podcast series hosted by procurement professionals Chris and Fleur, who have a combined 40 years public sector experience. Using this invaluable knowledge they share their insights and opinions on the up-coming Procurement Act 2023 which comes into force in February 2025.

Since the podcast launched back in March 2024 it has gone from strength to strength, featuring a number of industry expert guests and appearing in CoComply’s Top 10 Procurement Podcasts list. With this success Chris and Fleur were keen to work on the branding for the show for completeness.

The logo is almost a pure word mark aside from the two speech bubble elements which promote the conversation aspect. These feature in other items such as the show cover art for episode numbers, providing an interesting device which can be scaled at will. The mixture of serif and sans serif typefaces enhances the feeling of traditional and modern ways of working coming together, much like the Act itself. Lastly the vibrant teal colour reference evokes feelings of renewal, clarity and communication.