Branding for Paul Robinson, Chelmsford
Paul Robinson is an author and pioneer in the field of hypothyroidism. He has penned a series of books on the subject, focusing on helping patients recover from the disorder through his own experiences. DSD were commissioned to produce a personal brand bringing cohesion to his offering, which would then be applied to a new website.
The motif includes the colours of the three covers of this books. It represents both the books themselves as well as a blossoming flower signifying regrowth and the flourishing nature that his expertise can give people suffering with hypothyroidism.