Branding for Morris & Joel, Borehamwood

Having been part of a franchise for almost a decade, the decision to breakout alone was made at the start of the year. The brief was concise; a modern and minimal single colour identity, with strong structured elements reflecting the design style of their kitchens as well as a long-term partnership with their german supplier.

The motif is a monogram of the company initials, with a very uniform style it lends itself well to the germanic feel that the client required.

Amazingly this is the first purely monotone brand that DSD have produced, which when producing items such as a stationery suite, certainly focuses your design skills having a restricted palette.