Branding for Miramar Cars, Cheltenham

Adam Stokes, owner of Miramar Cars, primarily sources and sells German brand cars across the UK from his base in Cheltenham. The branding pays homage to Adam's love of the 1980s film Top Gun, with the name referring to the Miramar Naval Air Station in San Diego and brand colours reflecting a strong military green tone. Further connections can be seen within the motif, the primary message being that Miramar Cars can target your perfect model, but also the particular shaping is the same crosshairs used in the F14 Tomcat planes used in the film. The stylised 'A's also mimic the delta wing shape of the aircraft.