Key To Motrgages, Bournemouth, Dorset

At the start of 2024 we had the pleasure of working on the rebranding of one of our longest running clients, Key To Mortgages. Whilst working on a new website for the business its founder Peter Morgan felt it was a good opportunity to refresh the logo and accompanying assets.

There had been small incremental changes since its inception back in 2014, but this latest update really reflects Peter's vision of Key To being somewhere prospective home-owners can visit for straight-talking, friendly advice.

The traditional serif typeface has been replaced with a bold san serif style, incorporating the original key hole motif which has been reworked to represent the 'O' in 'TO' more accurately. This allows the bold cyan blue to be included in the name itself, creating greater clarity between the two words, even though they are packed together with ultra tight kerning.

Overall the logo is now much more compact and concise with a single application layout, although the motif can still be used independently for maximum flexibility.