Branding for JR First Aid Training, Northampton

Joanna Ranson, owner of JR First Aid Training, is fully qualified to deliver first aid courses to a wide variety of clients including those in the public and private sectors, small businesses and multi-national enterprises. Her immediate focus is working with schools to deliver training to children in years 2-6, as this is an area she has currently been working in and has a strong belief that educating from an early age is key.

The brief was to produce a monogram which included Joanna's initials, JR. With a little experimentation we were able to not only include the initials but also form a distinctive cross which mimics the internationally recognised symbol for First Aid. To apply this connection even further green tones have been used which present opportunities to reverse out the colour way for specific applications.