Branding for Inline Designs, Chelmsford

Having been part of a franchise for almost a decade, the decision to breakout alone was made at the start of 2018. The brief was concise; a modern and minimal single-colour identity, with strong structured elements reflecting the design style of their kitchens as well as a long-term partnership with their German supplier.

The motif is a monogram of the company initials, with a very uniform style it lends itself well to the Germanic feel that the client required.

Amazingly, this is the first purely monotone brand that DSD has produced, which when designing items such as a stationery suite, certainly focuses one’s design skills having such a restricted colour palette!