HSQE - Sandon, Chelmsford, Essex

DSD were approached by Essex-based Certification Specialists HSQE to work on rebranding their identity after twenty years of trading. Managing Director John Constable wanted a strong, bold identity that could be relied upon across the broad range of clients they assist, from individual learners to training coordinators.

The choice of Helvetica Black for the name within the combination mark provides stability, with the URL top-level domain (co.uk) neatly nestled within the 'E'. The motif itself brings together a series of varying 'offshoots' denoting both individuals and corporations at different stages on their journey, converging into a single progressive direction which ultimately breaks through the barriers of progression. This visual story is backed by a new strap line, 'Multiple journeys… one direction'.

We also worked on the Vital Skills word-mark as a sub-brand for the online training element of the business, matching the style of the main company branding.