Branding for Castle Wealth, Chelmsford

Castle Wealth are a firm of independent financial advisors with offices in Chelmsford, Bishops Stortford and Hertford.

DSD were commissioned to update their previous logo and branding which had started to look tired and no longer reflected their offering.

The blue base colour was retained, with it being a tried and tested palette for financial institutions, conveying stability and trust. The previous serif typeface was replaced with a more modern sans serif style, with the weight of the font defining the two parts of the name. The biggest change was applied to the motif which is now contained within a stylised globe.