Branding for Bishop Sport, Fareham

DSD had the pleasure of working with Martin Bishop, a graduate of Fareham College who has obtained his Level 2 Motorsport Maintenance & Repair qualification. Martin wanted to develop his personal brand upon his graduation. The brief was to work on a word mark utilising green and orange, with a typeface which picked up on the motorsport theme.

The italic nature of the typeface gives a forward motion, with the cut outs representing speed. The colours not only produce a bright eye-catching combination but also have other references, the green portraying growth, harmony and success, and the orange being a nod to Martin's race marshalling which he has carried out at circuits across the UK. The alignment of the similar characters in each word allow for a stylised chequered flag to be incorporated as well.