Ardor Bespoke Tours , Chelmsford

Having offered driving tours on the North Coast 500 in Scotland for the past couple of years, Lycian owners Joy and Stephen and Business Manager Saskia decided to expand that offering with a separate identity in the shape of Ardor Bespoke Tours.

The name Ardor, meaning great enthusiasm, excitement or passion, encapsulates the company's thirst for creating once-in-a-lifetime experiences for their customers. Being a completely bespoke service, a clean and subtle style has been applied to the logo to allow the visuals to really captivate the client. The standout feature of the logo is the stylised 'A' which incorporates a flowing road curving to the left. This has already been used as a stand alone motif with great effect within exhibition materials.