Zoom - Greenwich, London

Zoom is a subscription-based, members-only wine bar located waterside in Greenwich, London. The venue is primarily used for corporate events and networking functions. The brief was to emphasise collaboration rather than the fact that it is a wine bar.

A completely bespoke set of characters have been formed with the stacked nature of the logo creating individuality and a flexible motif that can used across a broad range of applications. The relationship between the two 'O' elements represents professionals coming together and collaborating. Angled sections of the 'Z' and 'M' characters also point towards the centre of the logo, strengthening the idea of people coming together at a central location... Zoom.