Branding for Tobruk, Essex

DSD had the pleasure of working with Danny Moody producing the logo and branding for Tobruk Security Management Services. Having managed systems and projects for many London based clients including 30 St Mary Axe, better known as the 'Gerkin', Danny decided to venture out with his own offering.

Tobruk is a port city on Libya's eastern Mediterranean coast and features a strong, naturally protected deep harbour. This protection was the stimulus for the company name, as well as that fact that Danny's Grandfather fought in the Siege of Tobruk in World War II. The motif, nestled within the name, contains a stylised centurion helmet along with the year 1941 in roman numerals which signifies the end of the siege where the Allies triumphed.