The Gift of Sleep, London

The Gift of Sleep is an offering created by certified Sleep Consultant Charlotte Hillyard, who specialises in working with expectant mums and families with new born babies to help them develop positive sleep techniques.

Charlotte's primary offering is her physical 'Gift of Sleep' box which contains a certificate covering a one hour support call and a baby comforter. The personalised package can then become a keepsake box, with further services available to book if necessary.

The mix of a calming colour palette of lilac and purple tones, with a contemporary typeface using character hierarchy and finally the delicate gift box motif; resulted in the proposals hitting the mark first time