Sheens - Clacton-on-Sea, Essex

The Sheen’s name has been associated with the Estate Agency Profession in the Clacton-on-Sea area for over 40 years and is known for being a family run business with traditional and caring values. The original simple word mark logo hadn’t been updated since it was first launched and so making the jump of rebranding at the end of 2022 was a big decision, adding additional pride that Sheen's Directors James and Gary entrusted DSD with the project.

With such a level of brand recognition in the immediate local areas it was decided that the instantly recognisable colour palette of yellow and purple would stay, along with the word mark style logo and tag line.

The major update is the choice of typeface, with the dependable style of Helvetica Black providing a more grown up appearance. A new element is the ‘dropped pin’ apostrophe which introduces a number of new application opportunities across all marketing materials. The Helvetica typeface is utilised in the tag line also, with subtle differences in weight to provide hierarchy.