Profix - London

Profix specialise in the property maintenance of hotels chains including the Hilton Group. The brief for their new logo and associated assets was to provide a professional, dependable image which steered clear of the typical spanner and screwdriver solutions.

A dynamic 'P' monogram utilising an opening door in the negative space of the character represents the property aspect of Profix's offering, drilling down even more specifically into an individual hotel room. For the word mark a mixture of regular and italic characters highlights the 'fix' aspect of the company, which also provides a great transition between the 'o' and 'f'. The use of the corporate green further emphasises this section of the name and links to the motif nicely.