B#1 - Chelmsford, Essex

B#1 is a positivity and wellness brand concentrating on spreading positivity and encouragement to be the very best you can be. A monotone colour palette was requested to appeal to all, with the option of introducing colour if necessary through the use of coloured base products.

Produced in a primarily square format, the logo provides maximum flexibility of application within restraints such as social media profile images. Use of negative space between the 'B' and '#' symbol playfully creates the 'E' within 'BE', a subtle yet powerful element. Completely bespoke characters come together to form a strong visual identity.

The main logo can be applied to merchandise as it is or as a stripped back sub brand which includes motivational text finished in an organic typeface.