Branding for ARC Informatics, Battlesbridge
ARC Informatics was set up by entrepreneur Nigel Mills in pursuit of innovation and technical excellence in a variety of projects including Tec-Angel, a carer-configurable, standalone monitoring and alert system for vulnerable people living alone in their own homes.
The ARC Informatics branding had to reflect the precision electronic engineering and circuitry that underpins the company's technology and products it offered. An original image of a Fractal Arc Discharge provided the inspiration for this stunning creativity with deep potential for subliminal links with the company’s background in electronic engineering and artificial intelligence.
The dark nature of the brand is in stark contrast to the Tec-Angel branding (shown below) which utilises a much softer approach to appeal to its target audience in the UK Telecare market both at family members and care sector levels.